GameCo’s Danger Arena game goes live in Atlantic City


The world’s first skill-based video gambling game, GameCo’s Danger Arena, appeared in Atlantic City casinos for the first time yesterday, ushering in what industry experts hope will be an important new trend in the process.

The game is being rolled out at all 21 Ceasar’s Entertainment-owned properties in the city, including Harrah’s Resort, Bally’s Wild Wild West, and of course Ceasar’s Palace.

Danger Arena is a first-person action video game that allows the player to determine the payout, shooting robots who turn into orange puffs of smoke along the way. There are 10,000 different maps in the game, and a patented math model determines a player’s chances of winning the maximum payout each game. GameCo received a regulatory license for the game, the first ever for a game of this type, from the New Jersey Division of Gaming Enforcement on 12 October provided it pays out at a similar rate to slot machines.

GameCo co-founder and CEO Blaine Graboyes was delighted to have Danger Arena debut in Atlantic City. “I spent my summers growing up playing video games at the arcade on the Boardwalk in Atlantic City. It’s a unique honor to be bringing the first-ever skill-based video game gambling products to launch in Atlantic City with Caesars Entertainment.

Professional gamer Vanessa Arteaga“Our goal is to create a VIP experience for gamers and the casino is the perfect destination. We envision a bright, revitalized future in Atlantic City as a new generation of gamers find their way here.”

Professional gamer Vanessa Arteaga (pictured) was on hand at Harrah’s for the launch.

“Because I’m not a card player, this is something that would draw me to a casino,” she explained to the Press of Atlantic City. “It’s similar to a lot of the video games out.”

With Atlantic City’s gaming industry currently in an enormous slump (symbolised especially by the recent closure of the once iconic Trump Taj Mahal) a new product that would entice millennials to casino floors would be especially welcome. Thus far the younger generation has tended to gravitate to casino’s for the bars, entertainment, and overall ambiance, but stayed away from classic slot machines with virtually no skill required.