NBA basketball deal

America’s National Basketball Association, the most famous and successful professional basketball league in the world, has announced a multi year partnership with Sportradar and Second Spectrum to provide game data and content around the world.

Starting with the 2017-18 season, Sportradar will distrubute statistical information for the NBA and its subsidiary leagues (the Women’s NBA and the NBA Development League) to users spread over eighty countries and territories.  Customers will include fans, teams, and the media.

On the Sportradar site CEO Carsten Koerl was quoted as saying, “This multi-faceted partnership with the NBA presents a really exciting opportunity for Sportradar and for fans of NBA basketball worldwide.  We will be developing a full suite of innovative products, tools and services that will bring the full depth of this exhilarating league’s data around the globe. I am also truly proud that our Integrity Services provide a tool to support the excellent work of federations and leagues internationally in protecting the integrity of sport.”

The NBA also brought in Second Spectrum to provide player tracking data. The NBA became the first professional league in the United States to have the service in 2009, but now hope to upgrade their offering starting in the 2017-18 season.

Advanced statistics, such as speed, distance, drives, “paint” touches and defensive impact will be provided for comprehensive analysis of players and teams, using the company’s unique technology for machine understanding of sports.

“We’re thrilled to partner with a forward-thinking league like the NBA,” Second Spectrum CEO Rajiv Maheswaran said.  “As a former professor, it’s great to live in a time when machines can deeply understand sports.  We’re excited to bring this state-of-the-art technology to the entire league and its partners.”